Project Description

Client

RTL Germany

Assignment

The development of a year-round image campaign for motorsports at NITRO.

We hear: A racing car roaring to life.
We see: Two men on a bicycle and one playing a trombone.
We feel: Finally, car racing again.

Like angels announcing a message, NITRO heralds the racing weekend with trombone and bicycle.
Besides, probably the CO2 lowest teasers for motorsports ever produced.